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GSK along with Schering-Plough have just released a television advertisement for male impotence drug Levitra in a joint statement from the two companies. This advertising campaign tells of a change of direction for marketing the 3rd most popular erectile dysfunction drug which has been known for stressing education and knowledge about impotence and all types of sexual dyfunction.

A senior GSK spokesman said that in the first quarter of 2005 it looked like Levitra will see a 2.5 percent boost the market share of the erectile dysfunction prescriptions market. GSK and Schering market Levitra under a license from Bayer and previously had cut all Levitra adverts that mentioned the drug. Instead they were using an educational televison “infomercial” that gave advice and suggested that men with erectile problems could look at a website set up by them. The site in question gave all ED info, including blood pressure, diabetic and other factors that can result in erectile dysfunction. The site did not actually promote Levitra directly.

While this campaign produced good results and was working, it was only targeting a section of the market. The new adverts however are designed to reach out to those men who already know all about erectile dysfunction and may have already tried remedies and might want to try Levitra. This overall strategy is to locate all sections of the erectile dysfunction market so that a big market share may be gained.

The new advertisment shows 2 men talking saying that they were unaware that excess blood pressure and being a diabetic could cause impotence. The strapline underneath states that… the more you learn about ED, the more you will want to learn about Levitra.

Levitra has been found to be particlarily effective for men who have impotence as a result or side effect of other medicines they use. The spokesman said this claim was backed up by independent clinical information.

Levitra’s advert budget was in the region of fifty million dollars last year and could rise if the present campaigns are successful.

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